Privacy Policy for Ascend Calligraphy

Ascend Calligraphy ("we," "our," or "us") is committed to protecting the privacy of our workshop participants, custom art clients, corporate partners, and online visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, participate in our services, or purchase our products. We operate in accordance with applicable data protection laws, including the European Union's General Data Protection Regulation (GDPR) and the Personal Data Protection Act (PDPA) of Singapore.

Information We Collect

We collect various types of information for different purposes to provide and improve our services to you.

Personal Data

While using our site or services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include, but is not limited to:

• Name and contact details (e.g., email address, phone number, physical address)
• Payment information (processed securely by third-party payment providers)
• Information provided when customising art commissions or workshop preferences
• Correspondence with us during customer support or inquiries

Usage Data

We may also collect information that your browser sends whenever you visit our online platform or when you access our services via a mobile device. This Usage Data may include information such as your computer's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our site.

• Session Cookies: We use Session Cookies to operate our service.
• Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
• Security Cookies: We use Security Cookies for security purposes.

How We Use Your Information

Ascend Calligraphy uses the collected data for various purposes:

• To provide and maintain our services, including calligraphy workshops, custom art commissions, and the sale of tools.
• To process your orders and manage your payments.
• To notify you about changes to our services.
• To allow you to participate in interactive features of our service when you choose to do so.
• To provide customer support and respond to your inquiries.
• To gather analysis or valuable information so that we can improve our services.
• To monitor the usage of our services.
• To detect, prevent, and address technical issues.
• To send you marketing and promotional communications about our workshops, products, and events, where you have consented to receive such communications.

Legal Basis for Processing Personal Data Under GDPR

If you are from the European Economic Area (EEA), Ascend Calligraphy’s legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it:

• The processing is necessary for the performance of a contract with you (e.g., enrolling in a workshop, commissioning art).
• You have given us explicit consent to do so.
• The processing is in our legitimate interests and not overridden by your rights.
• To comply with the law.

Disclosure of Your Information

We may share your personal data in the following situations:

• Service Providers: We may employ third-party companies and individuals to facilitate our services (e.g., payment processors, website hosting, email service providers). These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Business Transfers: If Ascend Calligraphy is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
• Legal Requirements: We may disclose your Personal Data in the good faith belief that such action is necessary to:
  • Comply with a legal obligation.
  • Protect and defend the rights or property of Ascend Calligraphy.
  • Prevent or investigate possible wrongdoing in connection with our services.
  • Protect the personal safety of users of our services or the public.
  • Protect against legal liability.
• With Your Consent: We may disclose your personal data for any other purpose with your consent.

Security of Your Information

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Data Retention

Ascend Calligraphy will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer periods.

Your Data Protection Rights

Depending on your location, you may have the following data protection rights concerning your personal information:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: You also have the right to withdraw your consent at any time where Ascend Calligraphy relied on your consent to process your personal information.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the details provided below.

Links to Other Sites

Our site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy

Our services are not intended for anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our site, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Ascend Calligraphy
• 18 Maxwell Road, #07-10 Maxwell House, Singapore, Singapore, 069116